Final Music Video

Here is 'Drop The World' By Terek 

A TKT production

 

Question four: How did you use new media technologies in the construction and research, planning and evaluation stages?

Question three: Part Three

Video feedback on Printwork

I received some feedback from a member of my target audience on my digipak. This was extremely important because it let me have an understanding of how appealing my printwork was to my target audience.

This is feedback from a 17 year old male who fit my target audience.

After seeing the draft of my digipak, he was not impressed and gave me a lot of different improvements that can be made in order for my digipak to look more professional and presentable of my target audience. As he first stated my digipak being plain, I wanted to make sure that the things I changed would be effective. The colours I have used for my digipak so that the digipak stands out but also keeps it simplicity. The only bright colour I have used is the red. The reason I have used red is to give my digipak more colour so it stands out and as my artist is wearing it in one of the images, to keep the consistency I placed a strip of the same exact red on another panel. 

The title of the digipak is simple. The reason for this is because I wanted it to be intriguing for the target audience. The font is also unusual for it to be easily remembered. This is the same reason it has been placed on more than one panel, I have placed it on the front cover and the inside CD layer as they are the two most eye catching parts of the case and I wanted it to really grab the attention of the target audience.

The top right panel of my digipak is very appealing to my target audience as it is an image of the hammer used in the music video. This immediately hints to what song will definitely be featured on the album, enticing the audience to purchase it. The production logo has been put on 5 out of the 6 panels in the bottom corners as it is not as important as the main image but will still stand out because of the colours used (black, red and white). 

After developing the digipak, I asked to get feedback from the same 17 year old. As he fit my target audience I was intrigued to see if it was now more professional and appealing. 

Question three: Part Two

Part two:

Questionnaire and target audience feedback analysis:

Create your own user feedback survey

The embedded survey bove is the survey I created using survey monkey about my music video. This survey was created for feedback on my music video from my target audience and other members of the audience this video may attract due to the pop conventions that are featured.

Question One:

How old are you?

The age question is the best way to start this survey because it allowed me to differentiate the ages of people that my watch my music video and give their feedback. This survey has had a variety of answers as I expected. My music video has been able to attract an older category of people which is what I expected due to the typical conventions of a pop music video with elements of rap. The majority of the surveys have come from the age group 16-19. 

Question Two: 

Did you enjoy the 'earthquake' effect on the music video and why?

Finding out if the 'earthquake' effect I added from final cut pro was important because I wanted to find out if it had the effect on the audience that I was going for. One of the feedback was no which was interesting. The reason it may have been to long is because I wanted the effect to have it continuously through the chorus as it related to Goodwin's theory, the relationship between the lyrics and visuals. 

Question three: 

Did you enjoy the camera angles in the music video and why?

The camera angles I used were used to be more appealing. Using a variety of camera angle is enticing as the low angles show the artist as more prominent and the majority of the audience enjoyed the panning movement of the camera.

Question four:

Were you able to relate to the artist?

Finding out that the audience were able to relate to the artist is important because it shows the clear convention of a pop music video being showcased. As it shows, a higher percentage of the audience were able to relate to the artist. 

Question five:

After watching the rough cut, are you impressed with the changes made?

This was the best thing to find out for me. The reason is because I wanted to make sure my final video was the best development of the rough cut. The changes I made to my final vidoe were extremely important as this is where I added the effects, such as 'earthquake' and 'Bad TV'. 

Question six:

What was your favourite part of the music video and why?

There has been a variety of answers in this part, ranging from the start to the ending of the video. This is positive feedback as it portrays that the music video is enticing throughout.  My music video is able to maintain the audience's attention as the scenes develop and change. The on beat editing before the chorus drops is effective because it shows a progressive build up. 

Question Seven:

Do you think that the music video expresses typical conventions of pop music video? (E.G. stylish clothes, up beat chorus, vibrant colours)

The feedback at this point was mixed, from the feedback I can see that some people agreed that it expressed the typical conventions of a pop music video. The most interesting comment from the audience was 'it does but in a modern sense as i saw the clothing and lyrics in tune with what we see as pop culture in the 21st century'. This answer in particular stood out as this was the exact look I was going for. Being able to relate with the latest pop culture using the typical conventions of name brand clothing. Name brand clothing is a big part of my target audience's relation with the artist as the clothing is either similar or the exact same as to what they would buy. In addition, it is also seen on such artists as Chris Brown.

Question Eight:

Overall, did you enjoy the music video and why?

Overall, the feedback that I received was very positive, this showed me that my changes from my rough cut were significant in order for my audience to enjoy the music video more. Adding more effects and filter add to the overall fell of the music video, grabbing the attention of the audience at all times. IN addition, I think the artist using direct address for the most of the video made it seem as if he was talking directly to the audience, leading them on to really listen to what the artist had to say. 

Question three: Part One

Question three: Part One
Youtube comments with analysis:

Mobster:
I made sure that the lyrics and the effects used in my music video were complimentary to one another as it would emphasise the meaning behind the lyrics. For example "So I pick the world up", using the earthquake to make the video reality like.

Another reason this was important is it supported the flow of the video. The video was able to have a better feel overall because of the link between the lyrics and effects. I used a wide range of camera angles to portray the way the artist is feeling in different scenes. One of the scenes, I use a high angle shot to show that my artist feels subjected by the world around him. This then leads on to my artists emotions building up, coming to the chorus where he is aggressive through his gestures and the lyrics.

Khaleem:

Making the artist relatable was one of the main objectives that I wanted to achieve. This was possible through the type of clothing and actions of the artist. One of the ways this was possible is through the constume changes. The costume changes enable the artist to relate to the audience from the different items of clothing, for example, in the begining, he is wearing a leather jacket to portray he has his own style of stressing and depict his individuality. as the video continues, he is wearing a hoodie made by the well known company A Bathing Ape, because of the brand, it makes this hoodie not an ordinary hoodie as it is expensive and the majority of people that wear it are artists in the same genre of music. 

Kenzi: 

The differen colour scenes were used to convey the different emotions of the artist, showing the audience how he is feeling at different times in the music video without the artist having to say anything directly. This was done using direct address from the artist himself and the lyrics used show that he is talking to the audience, the use of words like 'you'. Kenzi is right, using the different coloured lights meant to be authentic, it was a better way of appealing to the target audience then just by the lyrics . 

The choreography of the video and effects were timed perfectly together using the marker tool on final cut pro, allowing the gestures of the artist to look as if they are really effecting 'the world'. The reason I didn't place the shots with the coloured lighting all in one part of the video is to show the change in the artist emotions as the song flows.

Referring to what kelz said about scenery, I think I had just enough scenes as it keeps the same theme to the music video and ties in with the song. To many different sceneries could cause a clash between the lyrics, song type and the music video. 

Question two: How effective is the combination of your main product and ancillary texts?

Question one: What ways does your media product use, develop or challenge forms and conventions of real media products?